We’re excited to introduce XTruPass, the latest addition to the XTru product family.

XTruPass brings together everything we’ve learned from years of working on digital membership programs into a single, dedicated product. Apple Wallet support, Google Wallet support, household memberships, automated updates, member-friendly install flows, and the staff tools your front-line team actually wants to use.

What’s in the first release

  • Apple Wallet and Google Wallet pass generation
  • Household membership support with multiple named members
  • Member ID and barcode-based access
  • Automated updates when membership status changes
  • Member-facing install flows with clear instructions
  • Staff lookup and validation tools

Why this product, why now

Digital memberships have moved from “nice to have” to expected. Members want their cards on their phones; organizations want to reduce printing, mailing, and replacement-card costs.

For nonprofit attractions, the operational case is just as important as the member experience. Digital memberships can help teams:

  • Reduce plastic card printing and replacement requests
  • Give members a card they are less likely to lose
  • Support household memberships with named members
  • Validate access faster at the gate, event entrance, or member desk
  • Keep membership details current after renewals or changes
  • Improve the first impression for new members joining online

Built for real membership operations

XTruPass is designed around the details that make nonprofit membership different from generic loyalty programs.

Many organizations sell household memberships, not individual subscriptions. Staff need to know which named members are active, what level they belong to, when benefits expire, and whether a visitor should receive member pricing or access. Members need an install flow that is easy enough to complete without calling support.

XTruPass brings those pieces together in a digital membership workflow built for both members and staff.

How XTruPass works with the rest of XTru

XTruPass can stand alongside XTruTicketing, XTruLink, and XTruEngage:

  • Use XTruTicketing to sell or renew memberships online.
  • Use XTruLink to extend Altru-based membership workflows with wallet-ready fulfillment.
  • Use XTruPass to issue and update digital cards.
  • Use XTruEngage to follow up after visits and better understand member satisfaction.

The goal is a smoother membership lifecycle from join to renewal to repeat visit.

Getting started

If you’re an existing XTru organization, contact your account team to enable XTruPass.

If you’re new to XTru, book a demo and we’ll show you how XTruPass fits with the rest of the platform. You can also talk to our team about your current membership process and what a digital card rollout could look like.